Post funny anecdotes. You never want to get too personal with your business page, but the occasional personal anecdote can be very effective, assuming it’s something you can tie into your marketing or your brand in some way. It makes you more human and less corporate.
Tease upcoming content or products. Everyone loves a good teaser, it’s why movies have several trailers and it’s why people line up outside stores for new items. Build hype and get people talking by teasing elements of a new product or service before you launch it.
Post innovative life hacks. Anything you can do to make the lives of your audience easier is good to do. These can be anything from the binder clip bottle rack to the most recent variation on mentos and coke. Anything viral can drum up interest even if it’s been floating around for weeks.
Post tips for using your product or service. It’s like life hacks, but for your own item! I’m not talking about links to your use guide here, I’m talking about relatively innovative things the normal user might not know how to do, or might not realize your product is capable of doing.
Post links to excellent content. The better the blog post, the more engagement it’s going to get. Write excellent content and share it on Facebook. Don’t bother sharing everything, just your most valuable pieces of content.
Post links to curated content. You can get a reasonable amount of engagement on your page with the content of others. Just make sure you’re posting links to off-site content, so it’s still your post, rather than sharing a post by some other brand. If you do that, they’ll be the ones getting the engagement.