A growing number of customers go online with their handys or tablet PCs. Because the screens of these devices are much smaller than a normal PC screen, you have to adapt your design and navigation (big buttons!) accordingly. Depending on your target audience, this can be a major share of your customers.
If you don´t believe it, look around you! Look in the cafes and bars, look even at people walking on the street, everybody has his mobile out and constantly chats online and surfs the internet. This is also the reason why it is a must for every bar and restaurant to provide WiFi access for mobile users.
As the share of mobile accessed internet continues to grow much faster than the “normal” access via a desktop PC, it has reached over 50% of the traffic for many websites. This is why, when big companies redesign their homepages, they follow the rule “mobile first”, which means that the design is optimized for mobile phones first and then adapted for tablets, laptops and desktop PCs, not the other way around.
Accordingly, it is of vital importance for anybody who wants to go online with his products or services to take mobile traffic into account, specially if you target a younger audience. The easiest solution is to built your website with “adaptive design”. This means that the website adapts depending on how it is displayed. To make it clear, do not use any agency or programmer for your website that does not deliver the website with this feature, adaptive design. Additionally, you must control and test your website on your mobile phone before giving an ok for the builder.
Additionally, you can create an App for your website. App means application, and it is a programm that only works on mobile phones, which has many usability advantages. Many new companies have a basic website, but the actual program runs ONLY as an app on mobile phones. There are dating sites, finance sites, social sites and much more with this concept. The point to watch here is, that you need one App for Android mobile phones, like Samsung, HTC, and almost all brands (which have the lion share of the market, around 70% and more), and one App for IOS, which is for all the iPhones from Apple. If you only want to do one, choose Android for the biggest reach.
Advice: You must take mobile traffic into account, its importance keeps growing and some experts predict that it will reach over 80% of the total internet access in a few years. Do not accept any website development that is not “adaptive” to mobile devices and test its function before giving your approval.