Before starting a website we have defined with you the needs of your business. Next follows a basic level research of the market that we are aiming to sell to and look for the keywords that the local people use when looking for the products or services that our client provides. Only this way we can asure the results of a website, by talking to the language and with the mentality of the people we are selling to.
Building a website no matter if it is e-shop selling products or a Corporate Page presenting a company or a service, is handeled by us with the same care and principles of online presense.
What makes our servises different!
Carefull editing of photos, correct naming for all elements, front end beautifull view and backend professionaly filled fields
Very important subject is the texts and photos that should accompany your website. This is the only mean that google will find your website, by reading text typed in your website.
Therefore we always give to you a structured plan with guidlines, to help you gather and put together all the content – material needed for the website. Time table also accompanies this guidlines to make sure that the delivery of your website will be on time us agreed.
Sometimes customers don’t understand the need of seo optimisation in texts and cannot agree to the cost of editing the content from us. We advices you not to overpass this part and we include it always in our offers, even if you take it out after to reduce the total cost.
Reducing the cost is a subject you can openly discuss with us and we can find ways to do that, not by taking out so important subjects as the content of your page!
Photos for a website need special formating and quality standards, which we provide always to you, no matter the original material that you give us. In most cases, after seeing the material you have, we ask new photos to be made with certain guidance to the photographer, so that we optimize the time of work and get a proper, funcionable and good looking outcome.
The feeling, the perpose, the colors the prespective and the quality of the photos is very important, since this is you “window” to your customers. Major mistake is to ignore that need, since more than 50% of the customers reach to a website through a search of photos!
There are many cases that we did a website with existing photos that did not fulfill the above standards and at the end we decided to make new photos or accept the cost and importance of editing the photos. The general image of the website in funcionality and aesthetics was great but the images where minnoring the value of the website, products or services provided.
You have heard that for sure!
There are so many levels to otpimize a webiste. Every respected company that does websites promises SEO optimized websites. The difference is to what level this is going to be done. A basic level of optimization always is included, but there are many more ways to optimize a website better and it is a process that is not done only once. Optimization of a website, simply said for you to understand is using as much possible keywords in all possible fields visible and non visible to the customers or visitors of your page.
After this is done, a monitoring to see how it performs is needed regularly, to make adjustments and get the best results. Do people find my page?, what do they type?, do they see the button to press?, do they stay to the page?….should I change the text in button? Is the image to dark? are they bored seeing all the time the same? These are questions that point out from the monitoring we do, what should be done to your page….e.g. It is Christmas, new offers must be done, new text must be written, include in our texts all that people type these days, so that they end to us!
A website is like a natural shop. When you pass outside, you see a welcoming door, the hallway is big to walk through, a beautiful face waiting to help you, light is correct and generally every detail is taken cared. You trust the quality of the material you touch the certifications of the brands etc.
In a website to gain this trust you show it in a different way. Except a well build, funcionable website, you need trusted elements. Testimonials from happy customers, ratings of your products, comments under article that you write, certifications are few of the things that we use to give to your website the value it deserves!